Contact: Shelby Davis
518-962-2077 ext. 229
Depressed Cake Shop comes to the North
Country Out of the Darkness Walk
Pop-up shop raises awareness for mental health with unique
Lake Placid, NY – September 25, 2017 – The North Country Out of the Darkness Walk to Fight Suicide is in its ninth year, and the Planning Committee is excited to announce the debut of The Depressed Cake Shop at this year’s Walk. The motto of the Depressed Cake Shop is “Where there is cake, there is hope. And there is always cake.”
The Depressed Cake Shop is a world-wide movement in experiential public relations. Specifically, Depressed Cake Shop is a pop-up bake shop, comprised of gorgeous baked goods decorated in various shades of grey, sometimes with a pop of color to represent hope. The grey symbolizes the grey cloud that can descend over a beautiful world when someone is struggling with mental health conditions. The pop of color signifies hope, the hope we all have, the hope we lend to someone who is in need.
Depressed Cake Shop is a stunning visual reminder of mental illness and is meant to get people thinking and talking about the subject in a new way. It’s a perfect fit for the North Country Out of the Darkness Walk in Lake Placid, and organizers hope that the creativity will astound participants at the Olympic Oval on Sunday, October 1. Bakeries interested in donating baked goods may contact Amy Quinn at firstname.lastname@example.org.
To register for the North Country Out of the Darkness Walk, visit www.afsp.org/northcountry. To make a raffle donation or for information about sponsorship, contact Shelby Davis at Shelby@mhainessex.org or call 518-962-2077 ext. 229.